Summer Sale is Here

UP TO 60% OFF
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Best-selling women's fashion

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Sale
Julia – The elegant boho vintage pants
£68.00 £34.00 Save 50%
Sale
Sonja - Stylish & Supportive Orthopedic Leather Sandals
£100.00 £34.00 Save 66%
Sale
Mira - The pain-relief sandal
£53.99 £30.00 Save 44%
Sale
Nora - Elegant and Comfortable Heels
£95.00 £45.00 Save 53%
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39 products
Dress exclusively, feel unique

At Florra, it’s all about thoughtful exclusivity. We release limited quantities of each style – not just to keep things unique, but to stay agile and in tune with what’s now. Every piece is carefully selected with an eye for both trend and timelessness, so you’ll always find something current that won’t be everywhere. Once it’s gone, it’s gone – making your find even more special. And of course, everything ships sustainably.

Best-selling men's fashion

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Sale
Vincenzo - Classic vintage sneakers
£140.00 £39.95 Save 71%
Sale
Lucenzo - Premium Handmade Oxford Shoe
£120.00 £47.00 Save 61%
Sale
Calden - Utility Cargo Shorts
£80.00 £34.00 Save 58%
Sale
Lenoir - Summer Cotton T-Shirt
£79.90 £24.00 Save 70%
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27 products
About Florra

Welcome to Florra – our family-run store, founded in 2010 by us, James and Emily Whitmore from the UK. We named it after our daughter Flora, who inspired us to create something meaningful and lasting.

At Florra (with a double r), you’ll find timeless fashion made from sustainable materials – for him and her. Whether you're going for something casual, business-ready or elegant, we’ve got styles that fit your life and your values.

What do our customers say about us?

★★★★★

Practical and sustainable
Florra offers exactly what I was looking for: clothes that look great and are practical. The quality is excellent, and it feels good to make sustainable choices. I’ve already recommended the brand to my colleagues!

Emily
Cardiff, UK
★★★★★

Fantastic brand
High-quality clothing and a perfect fit. It’s great to find a brand that takes both fashion and sustainability seriously. I will definitely return for more purchases!

William
London, UK
★★★★★

Excellent service and perfect fit
Florra's customer service was outstanding, and the clothes fit perfectly. It’s wonderful to find a brand that combines quality and service so well!

Oliver
Manchester, UK
★★★★★

Ideal for any occasion
I’m really pleased with my purchase! The clothes are versatile and suit both casual and elegant styles. The details are perfect, and I truly enjoy wearing them!

Alice
Birmingham, UK
★★★★★

Truly a recommendation!
I’m really happy with my purchase from Florra! The clothes fit perfectly and look fantastic. I’ll definitely shop here more often!

James
Bristol, UK